Meet one of the 15 2024 Woolies Youth maker winners: Tenele Zwane

In 2024, Tenele Zwane, the head founder and designer of Subtle T Designs, achieved a significant milestone by being recognized as one of the 15 winners of the inaugural Woolies Youth Makers Programme. This initiative, launched by the prominent retailer Woolworths, aims to support and elevate emerging designers in the fashion industry.

The Woolies Youth Makers Programme is designed to foster creativity and innovation among young entrepreneurs, providing them with the necessary resources and mentorship to thrive in a competitive market. The selection process is rigorous, with a focus on originality, craftsmanship, and the potential for sustainable practices within the fashion sector. Winning this accolade places Tenele Zwane among a distinguished group of innovators who are shaping the future of apparel design.

Handcrafted crochet apparel, such as the Boikanyo pants and Boikanyo top, exemplifies the blend of comfort and style that Tenele Zwane aims to achieve through her designs. The intricate stitchwork and thoughtful design elements reflect a commitment to quality and artistry, which are essential in the realm of fashion. According to industry reports, handcrafted apparel has seen a resurgence in popularity, with a 30% increase in consumer interest over the past five years, driven by a growing demand for unique and sustainable fashion choices.

Moreover, the classic lacey dress, another hallmark of Subtle T Designs, showcases the meticulous attention to detail that is characteristic of high-quality handcrafted garments. The use of crochet techniques not only enhances the aesthetic appeal but also contributes to the durability and longevity of the pieces. Research indicates that consumers are increasingly prioritizing longevity in their clothing choices, with 65% of shoppers willing to pay more for items that are made to last.

As the fashion industry continues to evolve, the recognition of emerging designers like Tenele Zwane underscores the importance of innovation and sustainability. The Woolies Youth Makers programme serves as a catalyst for change, encouraging young designers to explore new materials, techniques, and business models that align with contemporary consumer values.

In conclusion, Tenele Zwane's achievement in the Woolies Youth Makers programme not only highlights her individual talent but also reflects a broader trend towards supporting young creatives in the fashion industry. As the demand for handcrafted and sustainable apparel grows, the contributions of designers like Zwane will play a crucial role in shaping the future of fashion.